Updated: 1 day ago
Virtual Assistant is such a vague term really! Many people think it’s the same as a Virtual Secretary, or a PA – and a lot of the time it is! – but really it can be anything that falls within your zone of genius, that you assist clients with, virtually!
For instance, when I first started, I specialised in working with PR agencies, offering them standard admin support tasks as well as more industry specific tasks. There are VAs specialising in all sorts of things, from services to industries to client demographics.
I recommend choosing no more than two zones of genius, and keeping your services and packages to within that. This way you can stick with what you love, what you are best at, and become known for that in your industry. (And there is some crossover within the zones, it’s not accidental!)
Hopefully, one or more of the below will spark excitement in you, and by the time you’ve finished reading you’ll have a clear idea of what your zone of genius is and what sort of VA you want to be!
Business Admin Support
Diary management
Inbox management
Creating and maintaining customer databases (CRM)
Client gifting
Contracting
Client onboarding and offboarding
Staff onboarding and offboarding
Holiday scheduling
Creating and sending invoices
Travel research and booking
Transcription
Productivity
Systems management
Workflow development
Automation
Standard Operating Procedures (SOP) development
CRM set up and management
Time tracking
Project management system set up
Bookkeeping
Creating and sending invoices
Receipts management
Recording expenses and income
Forecasting
Payroll
Systems subscriptions and renewals
Public Relations
Building media lists
Writing press releases
Writing and editing articles
Researching stories
Creating media bios
Writing a pitch
Pitching journalists
Tracking coverage
Developing coverage reports
Event planning
Social Media
Set up of pages
Hashtag research
Caption creation
Post creation
Scheduling
Posting
Development of a content calendar
Liking, sharing, and commenting on potential clients’ posts
Following potential clients
Specialism in one platform – Instagram, Facebook, Pinterest, LinkedIn, TikTok, Twitter etc
Ads management
Audits and analysis
Copywriting
Blog posts
Website wording
Landing page wording
Email newsletters
Sales funnels
Social media captions
Articles
Proofreading
Creative
Logo design
Business branding
Social media graphics
Social media templates
Freebie or download design
Photo editing
Video editing
Website design
I’d love to know if you are a VA, are there services you offer that aren’t on this list? What zone of genius do you work in?
If you want any support working out your zone of genius, then book a FREE strategy call with me here and we will figure it out together!