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Meet the VA - Paula Stennett, Founder of Pink Sprout Marketing

I’m Paula, a dedicated Marketing Virtual Assistant. Before diving into the world of digital marketing, I built a remarkable career as a Business Development Manager in a highly competitive sector. Not only that, but I also experienced the thrill of setting up and running her own successful business.


Who or what inspired you to become a VA?

A friend asked me to help her out in Covid, and suggested I do this fulltime and that was three years ago!


Have you had any support starting up as a VA ?

No, I had a computer etc so I literally put a post on my personal Facebook page, said what I had been doing for the other friend and instantly got a couple of replies, both of which I still look after now, after building their websites, doing their marketing and other tasks.


What has been your highlight since starting your business?

I think for me it is getting to be part of their journey and seeing their businesses grow.


What was your biggest challenge?

I’m not sure I really had one, I was lucky, clients came instantly and because I wasn’t working because of Covid, I wasn’t trying to replace a salary as such.


What advice would you offer other new or aspiring VAs?

Get networking to help you find clients, find a niche and make sure everyone knows you are an expert in your field!


What tools/apps/software can’t you live without?

Canva is a definite must for me!


What business book / podcast have you read / listened to most recently? Would you recommend it?

I have been listening to Steven Bartlett’s Diary of a CEO, I really like his straight talking (I’m a straight talker) he won’t be everyone’s cup of tea, but you know where you are with him. I was listening in the car on the way to a networking meeting and he inspired a new 60 second pitch so I pulled over and wrote it on my phone before I forgot. He talked about the first 5 seconds, and I had been thinking about moving towards doing more strategy and development work, which I already did as part of my marketing service but hadn’t actually sold it as a service. When I got there, I offered to go 1st so that I didn’t overthink it. Afterwards, once we started mingling a lady came up to me and said it was exactly what she was looking for!


What is next for you and your business?

I love being fully part of the clients team and helping them grow, so I am doing more business strategy and development with clients now.


What is the ultimate goal for your business?

My ultimate goal is to have a bank of associates working with me so I can continue to help as many businesses as possible



Instagram: pink.sprout

Linkedin: paula-stennett






This blog was prepared or accomplished by Paula Stennett in their personal capacity. The opinions expressed in this blog are the author's own and do not necessarily reflect the views of Kayleigh Johnstone or COZ PR.

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