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Using Instagram to find clients

Updated: Oct 5, 2023

Instagram is still an absolutely amazing place for Virtual Assistants to find clients, but it's not as easy as showing up when you feel like it and posting a picture of that days dinner.

So, what are some of the first things you should be doing, now you've decided that Instagram is where your potential clients are and therefore is where you want to be?

1. Optimise your Instagram profile.

I can't stress enough how important this is. When your profile is optimised, it can act as your shop window, allowing potential clients to find you through keyword searches, allowing them to get to know you, and learn about your expertise and how you can help them.

2. Develop a strategy

Posting should be consistent, and planned out with your goals in mind. What do you want to achieve with your Instagram activities? And more importantly, how are you going to measure success in that department? This will help you to decide what metrics to track.

3. Learn about the different types of content

Grid posts, carousels, stories, reels - it's a good idea to familiarise yourself with all the different types of content and use them regularly. Instagram is currently favouring reels and carousels, so definitely include them in your content plan. Which brings me to...

4. Create a content plan!

This is key, especially for times when you are away or unexpectedly unavailable. We can't all be creative all the time, so by developing a week or a months worth of content when inspiration strikes, you'll ensure you have the consistency you need. I recommend choosing 3-5 themes or 'content pillars' that you will be developing posts around.

5. Choose a scheduler

There are loads of free schedulers out there which will allow you to post all of that lovely content you've created, meaning that even when other things take priority, your visibility is still happening in the background.

6. Research your hashtags

These are a really important part of your content strategy. Look at the hashtags that your potential clients are using and following, and what your competitors are using. Which hashtags are relevant to your content and what you do? You can use up to 30 hashtags in each post, and I recommend you use them all - they all help with your visibility.

The most important thing is to be consistent and authentic - post regularly about who you are, what you do, who you help and how you help them, and you will be attracting potential clients before you know it!

If you want more support in attracting clients, creating content and getting visible then come and join my Virtual Assistant Visibility Club here.


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