Updated: Mar 14
Virtual Assistant is such a vague term really! Many people think it’s the same as a Virtual Secretary, or a PA – and a lot of the time it is! – but really it can be anything that falls within your zone of genius, that you assist clients with, virtually!
For instance, when I first started, I specialised in working with PR agencies, offering them standard admin support tasks as well as more industry specific tasks. There are VAs specialising in all sorts of things, from services to industries to client demographics.
I recommend choosing no more than three zones of genius, and keeping your services and packages to within that. This way you can stick with what you love, what you are best at, and become known for that in your industry. (And there is some crossover within the zones, it’s not accidental!)
Hopefully, one or more of the below will spark excitement in you, and by the time you’ve finished reading you’ll have a clear idea of what your zone of genius is and what sort of VA you want to be!
Business Admin Support
Client onboarding and offboarding
Team onboarding and offboarding
Travel research and booking
File creation and maintenance
Productivity & Operations
Standard Operating Procedures (SOP) development
CRM set up and management
Project management system set up
Creating and sending invoices
Chasing unpaid invoices
Recording expenses and income
Systems subscriptions and renewals
Building media lists
Writing press releases
Writing and editing articles
Creating media biographies
Writing a pitch
Pitching journalists and podcasts
Developing coverage reports
Set up of pages/profiles/groups
Scheduling & posting
Development of a content calendar
Following potential clients
Specialism in one platform – Instagram, Facebook, Pinterest, LinkedIn, TikTok, Twitter etc.
Audits and analysis
Landing page wording
Social media captions
Social media graphics
Social media templates
Freebie or download design
Planning the itinerary
Supplier sourcing, booking and liaison
Issuing and managing invitations
Creating goody bags
Creating host/speaker packs
Overseeing the live event
Post-event analysis and follow up
Sales / Lead generation
I’d love to know if you are a VA, are there services you offer that aren’t on this list? What zones of genius do you focus on?
If you want any support working out your zone of genius, then book a strategy call with me here to see if working with a mentor is right for you.