Virtual Assistant is such a vague term really! Many people think it’s the same as a Virtual Secretary, or a PA – and a lot of the time it is! – but really it can be anything that falls within your zone of genius, that you assist clients with, virtually!
For instance, when I first started, I specialised in working with PR agencies, offering them standard admin support tasks as well as more industry specific tasks. There are VAs specialising in all sorts of things, from services to industries to client demographics.
I recommend choosing no more than three zones of genius, and keeping your services and packages to within that. This way you can stick with what you love, what you are best at, and become known for that in your industry. (And there is some crossover within the zones, it’s not accidental!)
Hopefully, one or more of the below will spark excitement in you, and by the time you’ve finished reading you’ll have a clear idea of what your zone of genius is and what sort of VA you want to be!
Business Admin Support
Diary management
Inbox management
Client gifting
Contracting
Client onboarding and offboarding
Team onboarding and offboarding
Holiday scheduling
Travel research and booking
Transcription
File creation and maintenance
Data entry
Research
Website updates
Productivity & Operations
Systems management
Workflow development
Automation
Standard Operating Procedures (SOP) development
CRM set up and management
Time tracking
Project management system set up
Team management
Bookkeeping
Creating and sending invoices
Chasing unpaid invoices
Receipts management
Recording expenses and income
Forecasting
Payroll
Systems subscriptions and renewals
Public Relations
Building media lists
Writing press releases
Writing and editing articles
Researching stories
Creating media biographies
Writing a pitch
Pitching journalists and podcasts
Tracking coverage
Developing coverage reports
Social Media
Set up of pages/profiles/groups
Hashtag research
Caption drafting
Graphics creation
UGC creation
Scheduling & posting
Development of a content calendar
Post engagement
Following potential clients
Specialism in one platform – Instagram, Facebook, Pinterest, LinkedIn, TikTok, Twitter etc.
Ads management
Audits and analysis
Copywriting
Blog posts
Website wording
Landing page wording
Email newsletters
Sales funnels
Social media captions
Articles
Proofreading
Design
Logo design
Business branding
Social media graphics
Social media templates
Freebie or download design
Photo editing
Video editing
Website design
Invite design
Events
Planning the itinerary
Supplier sourcing, booking and liaison
Issuing and managing invitations
Promotion
Creating goody bags
Creating host/speaker packs
Problem solving
Overseeing the live event
Post-event analysis and follow up
Sales / Lead generation
Market research
Cold approach
Lead acquisition
Lead qualifying
Engagement
List building
Reporting
I’d love to know if you are a VA, are there services you offer that aren’t on this list? What zones of genius do you focus on?
If you want any support working out your zone of genius, then book a strategy call with me here to see if working with a mentor is right for you.