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80+ services you can offer as a Virtual Assistant

Updated: Mar 14, 2023

Virtual Assistant is such a vague term really! Many people think it’s the same as a Virtual Secretary, or a PA – and a lot of the time it is! – but really it can be anything that falls within your zone of genius, that you assist clients with, virtually!

For instance, when I first started, I specialised in working with PR agencies, offering them standard admin support tasks as well as more industry specific tasks. There are VAs specialising in all sorts of things, from services to industries to client demographics.

I recommend choosing no more than three zones of genius, and keeping your services and packages to within that. This way you can stick with what you love, what you are best at, and become known for that in your industry. (And there is some crossover within the zones, it’s not accidental!)

Hopefully, one or more of the below will spark excitement in you, and by the time you’ve finished reading you’ll have a clear idea of what your zone of genius is and what sort of VA you want to be!

Business Admin Support

  • Diary management

  • Inbox management

  • Client gifting

  • Contracting

  • Client onboarding and offboarding

  • Team onboarding and offboarding

  • Holiday scheduling

  • Travel research and booking

  • Transcription

  • File creation and maintenance

  • Data entry

  • Research

  • Website updates

Productivity & Operations

  • Systems management

  • Workflow development

  • Automation

  • Standard Operating Procedures (SOP) development

  • CRM set up and management

  • Time tracking

  • Project management system set up

  • Team management


  • Creating and sending invoices

  • Chasing unpaid invoices

  • Receipts management

  • Recording expenses and income

  • Forecasting

  • Payroll

  • Systems subscriptions and renewals

Public Relations

  • Building media lists

  • Writing press releases

  • Writing and editing articles

  • Researching stories

  • Creating media biographies

  • Writing a pitch

  • Pitching journalists and podcasts

  • Tracking coverage

  • Developing coverage reports

Social Media

  • Set up of pages/profiles/groups

  • Hashtag research

  • Caption drafting

  • Graphics creation

  • UGC creation

  • Scheduling & posting

  • Development of a content calendar

  • Post engagement

  • Following potential clients

  • Specialism in one platform – Instagram, Facebook, Pinterest, LinkedIn, TikTok, Twitter etc.

  • Ads management

  • Audits and analysis


  • Blog posts

  • Website wording

  • Landing page wording

  • Email newsletters

  • Sales funnels

  • Social media captions

  • Articles

  • Proofreading


  • Logo design

  • Business branding

  • Social media graphics

  • Social media templates

  • Freebie or download design

  • Photo editing

  • Video editing

  • Website design

  • Invite design


  • Planning the itinerary

  • Supplier sourcing, booking and liaison

  • Issuing and managing invitations

  • Promotion

  • Creating goody bags

  • Creating host/speaker packs

  • Problem solving

  • Overseeing the live event

  • Post-event analysis and follow up

Sales / Lead generation

  • Market research

  • Cold approach

  • Lead acquisition

  • Lead qualifying

  • Engagement

  • List building

  • Reporting

I’d love to know if you are a VA, are there services you offer that aren’t on this list? What zones of genius do you focus on?

If you want any support working out your zone of genius, then book a strategy call with me here to see if working with a mentor is right for you.



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